Good questions.
Straight answers.
How we price, build and hand over, in plain English.
Before we
get started.
Can’t see your question here? Tell us what you’re trying to work out.
Ask us a questionI've been burned by an agency before. Why is this different?
Fair question; we hear it a lot. You get a fixed written quote before any work starts, and you own everything we build, the software and the source code. If we disappeared tomorrow, your system keeps running. There's no lock-in retainer and no platform you're renting forever.
How much does custom software cost?
Every build is quoted upfront: you'll know the exact number before we write a line of code. Our Free Fulcrum Automation Audit helps you identify what to automate first. Any build is scoped and quoted separately. Start small and add as it pays for itself.
How long does it take?
Most builds ship in weeks, not months. We start with the highest-value piece so you see working software early, then refine from there. You're never waiting in the dark.
Do I own the software and the code?
Completely. It's yours, the software and the source code. No locked-in per-seat fees, no platform you can't leave.
What if I don't know exactly what I need?
That's normal, most of our work starts as a complaint, not a spec. Tell us the problem in plain words and we'll scope it, quote it, and handle the technical decisions.
I don't really trust AI. Is that a problem?
No. Most of what we build is ordinary, dependable software: forms, databases, reminders, integrations. Where AI genuinely earns its place, a human approves anything it produces before it goes out. Where it doesn't, we leave it out.
I don't have time to learn new software.
You won't need much. We build around how you already work, train you in plain English, and handle the technical side ourselves. Most owners run their system from the phone already in their pocket.
What if the monthly cost outweighs what it saves?
Then we shouldn't build it, and we'll say so. We size every build so the maths is obvious: one recovered job or a few saved hours a week usually covers it. Support is month-to-month, so you're never locked into a cost that isn't earning its keep.
Will it work with the tools we already use?
Almost always. We integrate with the systems you already run, accounting, CRM, booking, email, so the software fits your workflow instead of forcing you to change it.
What happens after it's built?
We hand over something stable and documented. Ongoing support is optional and month-to-month, never a mandatory retainer.
